Grow Your Brand
Designed by world-renowned architectural firm Skidmore, Owings & Merrill, 401 North Michigan has been a Chicago icon since 1965 when it was developed as a headquarters building for Equitable Insurance Company. Today, 401 North Michigan is one of Chicago’s most iconic buildings where employees thrive, brands grow and expectations are exceeded.
The Beginning of Chicago’s History
Located at the northeast corner of North Michigan Avenue and the Chicago River, 401 North Michigan’s site features both local and national historical significance. The site was the home of Chicago’s first permanent resident, Jean Baptiste Point du Sable, forming the very beginnings of the city.