Maximize Your Exposure

Tenants at 401 North Michigan enjoy immediate access to the most prominent and the largest publicly and privately owned plaza in Chicago – Pioneer Court. Featuring granite pavers, landscaped granite planters, and attractive water fountains, the plaza draws over 22,000 pedestrians daily from the tourist mecca of Michigan Avenue. The plaza is shared with Apple’s Global Flagship Store and provides immediate access to the Riverwalk. Pioneer Court has quickly become one of the most dynamic open spaces in the City, playing host to a myriad of events that showcase the best of what Chicago has to offer.

Upcoming Events

Past Events in 2019

Chicago Ducky Derby benefitting
Special Olympics Illinois




Artfest Michigan Avenue


Sour Punch




The Wrigley Building


Illinois Lottery


First Aid Beauty
The Magnificent Mile
and RAM Racing


Just Egg






Shamrock Shake




Chicago Fire


Chicago Bears


Garrett Popcorn Shops 70th Anniversary

What's Trending?


This heat map shows an aggregation of geotagged photos uploaded to Google Maps and Google Earth with the brightest spots showing the highest concentrations of photos. Pioneer Court, the plaza at 401 North Michigan, is arguably the brightest spot on the map.

See past events