Maximize Your Exposure


Tenants at 401 North Michigan enjoy immediate access to the most prominent and the largest publicly and privately owned plaza in Chicago – Pioneer Court. Featuring granite pavers, landscaped granite planters, and attractive water fountains, the plaza draws over 22,000 pedestrians daily from the tourist mecca of Michigan Avenue. The plaza is shared with Apple’s Global Flagship Store and provides immediate access to the Riverwalk. Pioneer Court has quickly become one of the most dynamic open spaces in the City, playing host to a myriad of events that showcase the best of what Chicago has to offer.

Upcoming Events


Past Events in 2019


Chicago Ducky Derby benefitting
Special Olympics Illinois

 

ipsy

 

Artfest Michigan Avenue

 

Sour Punch

 

Hydrafacial

 

The Wrigley Building

 

Illinois Lottery
The Magnificent Mile
and RAM Racing

 

Just Egg

 

AT&T

 

Target

 

Shamrock Shake

 

Guinness

 

Chicago Fire

 

Chicago Bears

What's Trending?

#401NorthMichigan


This heat map shows an aggregation of geotagged photos uploaded to Google Maps and Google Earth with the brightest spots showing the highest concentrations of photos. Pioneer Court, the plaza at 401 North Michigan, is arguably the brightest spot on the map.

See past events